I am an award-winning creative director and leader with over 16 years of experience and 9 years of research in branding. I have received 38 international awards at the prestige level from around the world, cementing my status as a true expert in my field. With an extensive background in creative direction, packaging design, and branding, as well as multimedia, I have had the privilege to work with some of the most innovative brands and organizations worldwide. These include Leo Burnett, Hilton Worldwide, Jordan Aviation, Royal Falcon, Jordan Duty-Free, Hublot Watches, The One by Young Couture, and various NGOs such as UNRWA, the International Trade Center (UN), Global Health Development, and USAID. I have also taken on important leadership roles in the industry, serving as the chair of the Media Awards Judging Committee for the 17th annual Stevie Awards for Women in Business. Additionally, I have facilitated the World Design Challenge on Sustainable Packaging, which focuses on UN Sustainable Development Goal 12: Responsible Consumption and Production. Furthermore, I have served as a peer reviewer for the Journal for Artistic Research. As a professor at various esteemed American universities, I have shared my wealth of knowledge and experience with the next generation of professionals. My contributions to the industry and extensive background in branding and creative direction have earned me a reputation as a true master in my field, highly respected and accomplished professional worldwide.