A fresh start to 2022 |

2022

LIT Entertainment Awards Winner - Level V - A fresh start to 2022

A fresh start to 2022

Entrant Company

Level V

Category

Social Media Videos - Motivational

Client's Name

ING

Country / Region:

Netherlands

With 2022 coming, everyone’s making a fresh start, in one way or the other. At ING, we’re here to empower, to encourage people to do more of what moves them. So we have taken this opportunity to encourage people to make a fresh start. We have done that in a symbolic way, by offering them a new pair of socks and asked them to leave their old socks behind, as a token of their commitment to the fresh start. We also asked them to tell us what their fresh start looks like!