2022
A fresh start to 2022
Entrant Company
Level V
Category
Social Media Videos - Bank
Client's Name
ING
Country / Region:
Netherlands
With 2022 coming, everyone’s making a fresh start, in one way or the other. At ING, we’re here to empower, to encourage people to do more of what moves them. So we have taken this opportunity to encourage people to make a fresh start. We have done that in a symbolic way, by offering them a new pair of socks and asked them to leave their old socks behind, as a token of their commitment to the fresh start. We also asked them to tell us what their fresh start looks like!
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Credits
Senior Communications Advisor / ING
Bas Lepelaars
Director / Level V
Mie Dries
Editor / Level V
Mischa Lamping
Reporter / presenter
Matt Castellvi
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