2023

LIT Entertainment Awards Winner - Avrett Free Ginsberg - Elephant

Elephant

Entrant Company

Avrett Free Ginsberg

Category

Broadcast and Television - Consumer Products / Services

Client's Name

Prestige Consumer Healthcare/ Summer's Eve

Country / Region:

United States

By seizing on the expression “there’s an elephant in the room,” AFG& hopes to help shed light on and normalize the discussion around feminine hygiene. The advertising stars an elephant that was designed to be arresting, loveable and realistic yet approachable. Our elephant is juxtaposed against an unexpected environment – a glistening modern bathroom – to dimensionalize this often-sensitive topic in a playful but relatable way.


Credits

co-chief creative officer
Yucel Erdogan
co-chief creative officer
Gib Marquardt
2023
LIT Entertainment Awards Winner - LevLane
Capital Health

Entrant Company

LevLane

Category

Series or Campaign - Health & Wellness

Country / Region

United States

2023
LIT Entertainment Awards Winner - The Higher Colleges of Technology (HCT)

Entrant Company

The Higher Colleges of Technology (HCT)

Category

Branded Content - Schools / Colleges / Universities

Country / Region

United Arab Emirates

2023
LIT Entertainment Awards Winner - Native Foreign
World Heavyweight Boxing

Entrant Company

Native Foreign

Category

Live Events - Sporting Event

Country / Region

United States

2023
LIT Entertainment Awards Winner - LevLane
United Concordia Dental

Entrant Company

LevLane

Category

Broadcast and Television - Insurance

Country / Region

United States