2023

LIT Entertainment Awards Winner - Backstory Creative - NIL x FFB

NIL x FFB

Entrant Company

Backstory Creative

Category

Series or Campaign - Banking

Client's Name

Fresno First Bank

Country / Region:

United States

Fresno First Bank is a competitive community bank that wanted to create more brand awareness. They wanted something that would catch people's attention locally and also show their ties to the community. At the time NIL, Name Image Likeness, for college athletics became legal. This meant private companies could pay student-athletes to promote their businesses. We took advantage of the new NIL laws and created a series pretending to hire college athletes and coaches from Fresno State. The inspiration for this style is a combination of The Office and ESPN's, "This is Sportscenter", commercials.


Credits

C.E.O. of Fresno First Bank
Steve Miller
C.M.O. of Fresno First Bank
Matt Tymn
Backstory Creative Producer/Director
Mike Bowman
Backstory Creative Producer/Director
Tyler Weihe
Backstory Director of Photography
Jay Parada
Backstory Director of Photography
Grant Porter
2023
LIT Entertainment Awards Winner - Phase6 Productions

Entrant Company

Phase6 Productions

Category

Social Media Videos - Political

Country / Region

United States

2023
LIT Entertainment Awards Winner - Scarlett Media
Second Chances SA

Entrant Company

Scarlett Media

Category

Youtube / Vimeo Videos - Nonprofit

Country / Region

Australia

2023
LIT Entertainment Awards Winner - Avrett Free Ginsberg
Prestige Consumer Healthcare/ Summer's Eve

Entrant Company

Avrett Free Ginsberg

Category

Broadcast and Television - Consumer Products / Services

Country / Region

United States

2023
LIT Entertainment Awards Winner - LevLane
United Concordia Dental

Entrant Company

LevLane

Category

Broadcast and Television - Insurance

Country / Region

United States